How to Use Social Media to Boost your Business and Career

How to Use Social Media to Boost your Business and Career

Social media is computer-based technology and applications that facilitate the sharing of ideas, thoughts, and information through virtual networks.

Social media has helped humanity to a very large extent ranging from limitless access to information anytime and anywhere. This has bridged the gap of communication, ease in marketing, etc.

Social media is an indispensable platform and it’s estimated that over one-fifth of an individual’s online time is spent on social media! Globally, there are more than three billion social media users. The need for social media keeps increasing with the increase in the use of smartphones. It has been included in the curriculum of major business schools.

The history of social media may be traced back to the 1840s introduction of the telegraph, which connected the United States. Today, there are so many social media platforms available, such as Facebook, Twitter, WhatsApp, Snapchat, Tiktok, Instagram, YouTube, WeChat, QQ, Qzone, Sino Weibo, Telegram, Viber, Pinterest, LinkedIn, etc.  

As at January 2019, the most popular social media include:

* Facebook: This is the world’s largest social media network with 2.27 billion users. Others are YouTube (1.9B), WhatsApp (1.5B), Facebook Messenger (1.3B), WeChat (1.08B), Instagram (1B), QQ (803M), QZone (531M), Douyin/Tik Tok (500M), Sino Weibo (446M).

The use of social media platforms has made both positive and negative impacts in the world but we are not looking at the negative impact. These and many more are the huge benefits of social media;

Limitless access to information:

It’s quite interesting how someone can be at a place and access information in any part of the world. Also, with the aid of social media, the dissemination of information is now with ease without geographical restrictions. It keeps people updated with current global trends.

Bridge in the gap of communication:

People can now communicate with whosoever and whenever they want, irrespective of their location.


This has been made easy and cost-effective through social media. Using social media to advertise helps information faster to reach the target audience. Thus, it has helped people in the promotion of their businesses and brands.

* Social media also helps in search engine optimization.

The most interesting truth about social media is that it has made some persons richer while some persons have become poorer. While some persons living are being spent there, some persons make a living out of it. The difference between the two groups is the right information!

I do not know the group you belong to but if in case you’re in the second group, do not bother because I’ve got the right information for you. And if you’re in the first group, there may still be many more opportunities that you are not yet aware of.

But in either case, this article is for you.

It’s very bad if the only thing you do on social media is to chat, make posts, upload pictures and videos that keep rubbing your data without any money entering your pocket through it. Here are the so many ways to leverage social media:


Not only can social media earn us money directly but it provides an avenue to connect and relate with great personalities who you might not easily get in touch with.

Social media like Twitter, YouTube, Facebook, Instagram, etc provide this great opportunity. Hook up with people from different cadres of life, like pages providing solutions to your problems. Follow educative and helpful pages and learn from them, especially those you look up to.

Now that you’ve known this, always be intentional about getting hooked up with people and learn from their lives.

Promoting your brand:

It’s not a new thing to know that our social media accounts now serve as our CV by employers. Aside from your written CV, employers request for your social media accounts and carefully study your activities there. To some, this has been a plus to them while to some a minus.

This is the reason you’ve got to be very careful with your activities on social media, your profile, the pages or people you follow, the groups you belong to, your comments on people’s posts, and so on. To avoid embarrassment, let your social media accounts rhyme with your CV.

Utilize social media in the promotion of your brand (who you are and what you represent). If you do not have a brand, intentionally create one, and promote it.

Promoting your business:

Do you know that you can reach any kind of customer or client faster online irrespective of their pocket size? Social media has helped so many persons in their businesses that it has helped them in creating awareness.

For example, with Facebook sponsored Ads, and the right marketing systems and message you can drive people’s attention to your business daily and converting them to buyers.

Again, if you have a large network of friends and followers, it becomes very much easier to promote your business.

It’s a smart business era, stop waiting, get your business global.

Job opportunities:

There so many job opportunities available through people advertising job vacancies in social media. Facebook now sponsors ads for job vacancies. LinkedIn is a huge network you should use frequently as a job seeker. This article gives you an insight on how to use LinkedIn for job search.

It’ll be nice you reach and follow pages or people that have the answers to your questions.

Learning opportunities:

Social media has helped people learn a lot with little or no cost at all. This is why I insist you only follow people or pages that help you add more knowledge to what you want. Whenever you’re online, let it be that you’re learning one thing or the other whether directly or indirectly.

Do not while away your time online chatting without adding something meaningful to your life.

Scholarship opportunities:

For students, there are so many scholarship opportunities available if and only if you follow the right pages.

* Social media can even serve as a medium of getting updated with the happenings in the world.

Finally, make the most out of every opportunity to your own advantage. Explore the social media from now henceforth!


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